Testimonial Request Email Template

The Template

Subject: Quick favor - would love your feedback on [[project_name]]

Hi [[client_name]],

I hope you're enjoying the results from [[project_name]]! It's been great seeing [[project_outcome]].

I'm reaching out with a quick favor. I'm updating my website with client success stories, and I'd love to include your experience.

Would you mind sharing a brief testimonial about working together? Specifically, it would be helpful if you could mention:
- What challenge you were facing before we started
- What the experience of working together was like
- The results you've seen (like [[specific_result]])

Even just 2-3 sentences would be perfect! You can simply reply to this email with your thoughts.

If you're pressed for time, I'm happy to draft something based on our work together and send it over for your approval.

Thanks so much for considering this - it really means a lot to small businesses like mine.

Best regards,
[[your_name]]

P.S. Happy to return the favor with a testimonial or LinkedIn recommendation for you!

Copy Template

How to Use This Template

1. Wait for the right timing - Send this 2-4 weeks after project completion when results are visible
2. Replace all variables with specific details about your client and project
3. Personalize the results - Be specific about outcomes they've achieved
4. Send individually - Never bulk send testimonial requests
5. Follow up once - If no response after a week, send a gentle reminder

Tips for Success

What Makes This Template Work:

• Opens with value - Reminds them of positive results
• Makes it easy - Offers to draft if they're busy
• Specific prompts - Guides them on what to include
• Reciprocity - Offers to return the favor
• Personal touch - References specific project details

Timing Your Request:

• Best time: 2-4 weeks after project completion
• Best day: Tuesday or Wednesday
• Best hour: 10 AM or 2 PM in their timezone
• Avoid: Mondays, Fridays, and holiday weeks

Common Mistakes to Avoid

• Don't rush - Wait until they've seen real results
• Don't be generic - Always customize with specific details
• Don't pressure - One follow-up maximum
• Don't forget context - Remind them of specific wins
• Don't make it hard - Keep your ask simple and clear

Alternative Approaches

If email doesn't work for your client relationship, consider:

• LinkedIn message - More casual, often gets quicker responses
• Video message - Personal touch via Loom or similar
• Phone call - For high-value clients who prefer verbal communication
• In-person - During your final project meeting

Follow-Up Template

If you don't hear back within a week:

Subject: Re: Quick favor - would love your feedback on [[project_name]]

Hi [[client_name]],

Just floating this back to the top of your inbox in case you missed it.

No pressure at all - I know you're busy! If now's not a good time, no worries.

If you have just 2 minutes to share a quick sentence or two about [[specific_result]], it would mean the world to me.

Thanks either way!
[[your_name]]