Client Testimonial Template

The Template

Before working with [[service_provider]], we struggled with [[specific_challenge]]. We had tried [[previous_attempts]], but nothing seemed to work.

[[service_provider]] took a completely different approach. They [[solution_approach]], which immediately made sense for our situation.

The results speak for themselves: [[specific_results]]. 

What I appreciated most was [[favorite_aspect]]. It's rare to find someone who [[unique_quality]].

I'd highly recommend [[service_provider]] to anyone who [[who_would_benefit]]. The ROI has been incredible, and we continue to see benefits months later.

[[client_name]]
[[client_title]], [[company_name]]

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How to Use This Template

1. Send to clients who have agreed to provide a testimonial but need structure
2. Include clear instructions about what details to include for each variable
3. Provide examples of specific metrics or results they might mention
4. Offer to help fill in any sections they're unsure about
5. Get approval before publishing anywhere

Structure Breakdown

Opening - The Problem

Start with the challenge to create relatability. Readers connect with problems they also face.

Middle - The Solution

Describe your unique approach. This differentiates you from competitors.

Results - The Proof

Specific, measurable outcomes carry the most weight. Numbers and percentages are powerful.

Personal Touch - The Relationship

What made working with you special? This adds authenticity and personality.

Recommendation - The Close

Who else would benefit? This helps prospects self-identify as good fits.

Variable Guidelines

When filling in the template variables:

• [[specific_challenge]]: Be detailed - "disorganized marketing" is better than "marketing issues"
• [[solution_approach]]: Focus on what was unique - "created a custom 90-day roadmap"
• [[specific_results]]: Use numbers - "increased leads by 312% in 3 months"
• [[favorite_aspect]]: Personal touches - "weekly check-ins" or "always available"
• [[who_would_benefit]]: Define ideal clients - "B2B SaaS startups looking to scale"

Alternative Formats

Short Version (50-75 words)

"[[service_provider]] helped us [[main_achievement]] in just [[timeframe]]. Their [[key_strength]] made all the difference. We've seen [[specific_result]] and couldn't be happier. Highly recommend for [[ideal_client_type]]."

[[client_name]], [[client_title]] at [[company_name]]

Video Script Version

Hi, I'm [[client_name]] from [[company_name]].

Before working with [[service_provider]], we were struggling with [[specific_challenge]]. It was costing us [[negative_impact]].

[[service_provider]] came in and [[solution_approach]]. Within [[timeframe]], we saw [[specific_results]].

What really stood out was [[favorite_aspect]]. 

If you're [[who_would_benefit]], I highly recommend reaching out to [[service_provider]]. It's been a game-changer for our business.

LinkedIn Recommendation Version

I had the pleasure of working with [[service_provider]] on [[project_type]], and the results exceeded all expectations.

[[service_provider]] helped us [[main_achievement]] through their [[key_approach]]. What impressed me most was [[standout_quality]].

The measurable impact: [[specific_results]].

I'd highly recommend [[service_provider]] to any [[target_audience]] looking to [[desired_outcome]]. You won't be disappointed!

Tips for Getting Detailed Testimonials

• Provide this template when requesting testimonials
• Fill in some variables yourself as examples
• Ask follow-up questions to get more specifics
• Offer a quick call to help them articulate results
• Share how you'll use the testimonial to motivate participation

Common Pitfalls to Avoid

• Too vague: "They were great to work with" → Be specific about what made it great
• No results: "Highly recommend" → Include what specific outcomes were achieved
• Too long: Keep to 100-150 words for most uses
• No credibility: Always include full name, title, and company
• Generic praise: Focus on unique differentiators